Sometimes, the social reasons couldn't be clearer. In other words, there are few tendencies that could be distinguished as being genetic that could not have a sociogenic explanation. Before the '50s, pink was not considered "girly" in any rigid sense, and such a trend among little girls liking pink only occurred after that period, once it became standardised. An example given is the propensity toward liking pink among girls. The point is basically that, while it's true that there are genetic differences, showing a conclusive link between sex and behaviour is both tricky and probably currently impossible. The heavy presence of gender salience and brain priming occurring in studies demonstrates a lack of reliability among them, and the book goes on to show that brain priming does make an enormous difference in the results. The book's premise is largely that of undeserved conclusions being drawn from neurological research in a history of pseudoscience.
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